Draw Them into Your Space
Successful trade show marketing requires much more than simply setting up a booth in an exhibition hall and waiting for heavy traffic. The two most critical periods of trade show planning happen before and after the show.
Steal the Show
To be effective, a great deal of planning and coordination is required. Savvy exhibitors will first create anticipation in qualified attendees before the show to ensure a steady stream of prospects to their booth during the show. After the show, thoroughly planned follow-through tactics convert qualified leads into new prospects.
Blue Mandolin will help you to plan and execute any part of an exciting, memorable, and productive show, so that the expense, time, and effort put into it yield measurable returns.
- Pre-Show Planning
- Anticipation Ads & Announcements
- Booth Layout, Design, & Construction
- Signage, Graphics, & Props
- Branded Apparel
- Creative Premiums & Giveaways
- Post-Show Follow-Up Programs
If you are interested in finding out how to convert your next trade show traffic into new business, click here.
Receive our Monthly Marketing Advice Column by email.