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First Things First
When developing a strategy for any size project, Blue Mandolin first helps you to answer these important questions:
1. What are we trying to accomplish?
• Goals & Objectives - measure success and improve future tactics.
2. Who are we trying to reach?
• Target Market Profile - understand needs, and determine the best use of marketing dollars.
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Do Your Homework
The next step is to decide what to say to your target market, and how to differentiate your message from your competitors:
• Marketing Message - appeal to your target audience and encourage desired action.
• Competitive Analysis - know what your competitors are saying and doing.
• Positioning Statement - differentiate your offerings from the competition.
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Make It Happen
Once the groundwork has been laid, the plan must be put into action, answering these questions:
1. How do we reach our audience?
• Marketing & Promotion Tactics - tested methods to get your message heard, and action from your audience.
2. Where do we reach them?
• Media Placement Strategy - the media outlets that will reach the most of your target audience, at a price within your budget.
3. When is the best time to reach them?
• Program Schedules - easy to follow, step-by-step program guides and media schedules.
To take advantage of our Special Promotion on a 12-month MAP (Marketing Action Plan), click here. |
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