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Burn it Into Memory
There is much more to logo design than your business name in bright colors and special lettering. Your logo needs to say Here I am! to not just anyone who might see it, but more importantly to those who you want to see it.
When designing your business' "signature," Blue Mandolin considers how things such as color, font selection, and imagery will relate to your target audience, because if your logo doesn't stick in the minds of potential new customers, then it serves no purpose.
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Repeat, Repeat, Repeat
The more your logo is seen, the greater chance that it will be remembered. It should, at the very least, be seen on each and every form of output that your business produces, such as:
• Business Cards
• Letterhead
• Envelopes & Mailing Labels
• Vehicle Graphics
• Signs & Banners
• Email Signatures
• Apparel, Premiums, & Giveaways
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Building a Brand
Branding is not merely making sure your logo is on everything you produce. It is a combination of attitude, imagery, and tone, designed to evoke a favorable feeling from your target audience. Consistent message is key when developing any marketing materials:
• Brochures • Catalogs
• Product Sheets • Print Ads
• Direct Mailers • Web Sites
• Trade Shows
If you would like to start the process of sticking in the minds of your present and future customers, fell free to take advantage of our FREE Initial Consultation. |
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